04 · Search & AI visibility

SEO, app store optimisation, answer-engine visibility and campaigns that bring people to the thing you built.

What this means

SEO, AEO and GEO at Digital Services means search engine optimisation, app store optimisation, and making a site legible enough that ChatGPT, Perplexity, Gemini and Google's AI results have something accurate to cite when someone asks about a product like yours.

Search stopped being ten blue links. A growing share of people ask a model instead, and the model answers from pages it can read, parse and trust — which means structured data, plainly stated answers and clean technical foundations now do work that keyword density used to do alone.

We treat search, app stores and answer engines as one visibility problem, because the same underlying asset — a page that plainly answers a real question, in server-rendered HTML a crawler can actually read — feeds all three. No major AI crawler currently executes JavaScript on a live fetch, which makes a page's basic technical health a prerequisite for AI visibility, not a separate project.

Structured data still matters, but not the way it's usually sold: it's entity infrastructure — confirming who you are, consistently, across your site and your other public profiles — rather than a lever that gets a page cited on its own. What gets cited is a specific, directly stated answer near the top of a real page. We build for that distinction rather than for a schema checklist.

04 / Deliverables

Technical SEO — crawlability, Core Web Vitals, structured data as entity infrastructure
Content built to answer real queries directly, not to hit a keyword count
App store optimisation: titles, keywords, screenshots, descriptions
Answer-engine and generative-engine optimisation (AEO / GEO) — answer-first page structure, AI crawler access, entity consistency
Analytics, search-console and Bing Webmaster Tools setup and reporting

Talk about seo, aeo & geo

Questions

About seo, aeo & geo.

What's the actual difference between SEO, AEO and GEO?

SEO earns a ranked position and a click. AEO structures a page so an answer engine can lift a direct, attributable answer out of it — a Google AI Overview, a featured snippet, a voice assistant's reply. GEO is the broader practice of making a whole site legible and citable to large language models: crawlable HTML, consistent entity information, and content answer engines can quote with confidence.

Does adding FAQ schema get a page cited by ChatGPT or Google's AI Overviews?

Not on its own. The evidence points to visible, directly stated answers in real HTML as what actually gets lifted into an AI answer — structured data helps a search engine confirm who you are, but it isn't a citation lever by itself.

Is app store optimisation part of SEO?

It's a related discipline with its own ranking system — title, subtitle, keyword field, screenshots, ratings and install velocity — but we treat web SEO and ASO as one funnel, because the page that ranks in Google is usually the same page that convinces someone to tap install.

Do you write content, or only handle the technical side?

Both. Technical foundations make a page eligible to rank or be cited; the content is what actually answers the question. Neither one works without the other.

The other three stages

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