Questions, answered plainly.
Every answer starts with the answer. If you only read the bold sentence, you'll still have got what you came for.
01 The studio
What does Digital Services do?
Digital Services is a product studio that takes a digital idea from concept to a live product. We cover four stages — design, build, launch and marketing — for mobile apps, web applications and digital products. Founded in 2021, the studio has shipped four of its own apps across the App Store, Google Play and Huawei AppGallery.
What kind of products do you build?
Mobile apps and the web products around them. Our own catalogue covers a local marketplace (Bazarly), a grocery and budgeting app, a notes and task app, and a planning tool for founders — so consumer apps with accounts, sync, offline data and store distribution are the shape of work we know best. We also build web applications, APIs and marketing sites.
Do you work with people who only have an idea?
Yes — that is the usual starting point. You do not need a spec, wireframes or a technical co-founder. You need to be able to describe the problem and who has it. The scoping stage exists to turn that into something buildable, and a good part of it is deciding what not to build first.
02 Platforms & build
Which platforms do you publish to?
Apple App Store, Google Play and Huawei AppGallery. All four of our own apps are live on all three, which matters if your audience is in a market where Huawei devices are common and Google services are not.
Can you build a multilingual app?
Yes. Grocery List — Smart ships in seven languages, Entrepreneurs Business Ideas in six, and Bazarly in six including Arabic, which means right-to-left layout as well as translation. Localisation is a design and engineering decision made early, not a translation pass bolted on at the end.
03 Working together
How long does it take to build an app?
It depends on scope, and anyone quoting a number before scoping is guessing. What we can say is what drives the number: how many user roles, whether it needs accounts and sync, whether it works offline, how many third-party integrations, and how many platforms and languages at launch. Scoping produces a range you can plan against.
Do you maintain a product after launch?
Yes. Launch is the middle of the job, not the end. OS versions change, store policies change, and crashes appear on devices you never owned. Ongoing maintenance covers monitoring, fixes, store-policy compliance and version updates.
How do I get in touch?
Email support@digitalservices.me. Tell us what you're trying to build and who it's for. A paragraph is plenty to start.
04 SEO, AEO & GEO
What is Answer Engine Optimisation (AEO)?
AEO is the practice of structuring a page so an answer engine can lift a correct, attributable answer out of it. Where classic SEO competes for a ranked link, AEO competes to be the answer — in a Google AI overview, a featured snippet, or a voice assistant's reply. In practice that means asking the real question as a heading, answering it in the first sentence beneath, and backing it with FAQ and How-To structured data.
What is Generative Engine Optimisation (GEO)?
GEO is making a site legible and citable to large language models — ChatGPT, Claude, Perplexity, Gemini and the AI layers inside search. Models cite sources they can crawl, parse and corroborate, so GEO work is concrete: allow AI crawlers in robots.txt, publish facts as clean HTML rather than images or script-rendered text, use tables and definitions, keep entity information consistent everywhere, and state specifics rather than adjectives. A model cannot cite "industry-leading".
How is AEO different from SEO?
SEO earns a click; AEO earns a citation. They share foundations — crawlability, speed, clean HTML, structured data — but diverge in what they optimise. SEO tunes titles and links for a ranked results page. AEO shapes the content itself into extractable question-and-answer units, because the engine is assembling a reply rather than a list. A page can rank fourth and still be the sentence the AI overview quotes.
Do you do SEO for apps as well as websites?
Yes — that is App Store Optimisation. Store search runs on its own ranking system: title, subtitle, keyword field, screenshots, ratings and install velocity. We treat web SEO and ASO as one funnel, because the landing page that ranks in Google is usually the same page that convinces someone to tap install.