Store submission, review, release management and the support that keeps a live product healthy.

Store review is where a lot of first-time products stall, and it's rarely the engineering that trips them — it's a privacy declaration that doesn't match what the app actually does, a missing data-safety form, or a screenshot that violates a guideline nobody read closely enough. We've taken four apps through review on three stores, in as many as seven languages, and we know which rejections are avoidable because we've had most of them once.

Huawei AppGallery review runs its own process, separate from Apple's and Google's, with its own timeline and its own quirks around HMS Core declarations. Treating it as an afterthought after the other two stores are done is the single most common way we've seen a launch slip.

After release the job changes shape rather than ending. Crash monitoring, OS updates that break something that worked last month, store-policy changes that arrive with no warning, and the small fixes that decide whether someone opens the app a second time — that's the maintenance work, and it starts the day the app goes live, not when something breaks.