What we build · Websites & web platforms
Website and web platform development, built to be found.
Website development at Digital Services covers company and marketing websites, landing pages and full web platforms such as marketplaces and portals. Every build includes search engine optimisation (SEO) and answer engine optimisation (AEO) as part of the structure — crawlable pages, structured data and answer-first content — and Digital Services manages both after the site goes live.
A website has two audiences now: people, and the machines that decide whether people ever see it. Search engines rank it; answer engines such as ChatGPT, Perplexity, Gemini and Google's AI results read it and decide whether to quote it. A site built only for the first audience looks finished and stays invisible.
So we do not sell a website and then sell visibility as a second project. The two are one build. Page structure, URLs, headings, structured data, loading speed and the way each page states its answer are decided while the site is being designed, because that is when they are cheap to get right. Retrofitting them into a finished site usually means rebuilding the parts that matter.
The range runs from a company or marketing website to a full web platform. Bazarly is our own example of the larger end: a multilingual marketplace, including Arabic right-to-left, that runs on the web at bazarly.app alongside its iOS, Android and Huawei apps. This site is an example of the smaller end — plain server-rendered HTML, structured data on every page, an llms.txt file and a robots.txt that lets AI crawlers in. See exactly how this site is built, with the figures.
After launch the work continues as a managed service: search-console and analytics monitoring, new and revised pages for the questions people actually ask, technical upkeep, and checks on how the site is described and cited by answer engines.
- Company and marketing websites, and landing pages
- Web platforms — marketplaces, portals and customer-facing web apps
- Multilingual builds, including Arabic right-to-left
- SEO built in — server-rendered pages, clean URLs, structured data, sitemap, fast loading
- AEO built in — answer-first pages, AI crawler access, consistent facts about your business
- Analytics, Search Console and Bing Webmaster Tools set up at launch
- SEO and AEO managed after launch, alongside site maintenance
Questions
Questions about Website Development.
Is SEO included when you build a website?
Yes. SEO is part of every website Digital Services builds rather than a separate project. Crawlable server-rendered pages, clean URLs, structured data, a sitemap and fast loading are in place on launch day, and search-console and analytics tracking are set up with them.
What is AEO, and why build it into a website?
AEO, answer engine optimisation, is structuring a site so that AI answer engines — ChatGPT, Perplexity, Gemini, Google's AI results — can read it and quote it accurately. It depends on page structure and plainly stated answers, which are far cheaper to design in than to retrofit.
Do you build web platforms, or only marketing websites?
Both. Alongside company and marketing websites we build web platforms such as marketplaces and portals. Bazarly, our own marketplace, runs on the web at bazarly.app as well as on iOS, Android and Huawei.
Do you manage SEO and AEO after the website is live?
Yes. After launch we monitor search and analytics data, add and revise pages for the questions people actually ask, keep the technical foundations healthy, and check how answer engines describe the site.
Can you build a multilingual or Arabic website?
Yes. Bazarly runs in six languages including Arabic, which means right-to-left layout as well as translation. Language structure is decided at the design stage, because it shapes URLs, navigation and how search engines index each version.
Decision help
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More of what we build
Mobile App Development
Native and cross-platform mobile apps, web applications, APIs and the back-end that holds them up.
Read more 03SEO & AEO
Search engine optimisation and answer engine optimisation, built into the websites we deliver and managed after launch.
Read more 04UI/UX Design
Customer journeys, information architecture and UI/UX for mobile apps, web apps and digital products.
Read more 05AI App Development
AI features inside mobile and web apps — LLM integrations, assistants, agents and automation — from a team that ships AI in its own products.
Read more 06App Store Launch
Store submission, review, release management and the support that keeps a live product healthy.
Read moreReady to talk about Website Development?
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